The first thing you cannot help but to notice when you walk into Nina’s show room is her gorgeous smile and her beautiful collection of clothing, precisely hung up on gold delicate racks. Nina Morris is a designer who can proudly say her clothing line is one hundred percent sustainable, her clothes are pieces you will keep for a life time. Each piece of her collection is delicately handmade, Nina ensures that there is zero waste is her production process. Alongside sustainability, Nina also accepts and welcomes the ever changing world we live in. She understands that as technology develops, designers and craftsmen need to follow. Nina said to me that, “there is a new medium where modern technology can correspond with artisan craftsmanship, creating a new paradigm for fashion and consumerism”. Nina believes in her consumers being educated and ‘buying smart’; buying clothes that will be able to be passed down generation and generation.
Upon asking Nina what her inspiration is for her vibrant clothes she replied with “travel”, “travel is my number one inspiration”. In Nina’s life she has lived in New York, LA, Mexico and Costa Rica. Nina especially said that Mexico was one of her biggest inspirations, she described it as a “feast for her senses”. Through her pieces it is clear that Nina is drawn to colour. She takes inspiration from everywhere she goes, “you just need to look around, be curious and excited about the world around us”.
Nina holds the same values as myself when it comes to clothes, the clothes you wear need to make you feel good as well as making you look good. Nina has always been a sustainable designer, she has never mass produced and there is very little waste. All of the clothes are made in London which enables Nina to control the quality and quantity, she works closely with the fabric teams and the seamstresses. Having a close relationship with the people Nina works with is very important to her. At school Nina studies textiles and fashion, Nina herself does all the hand printing and dying for her eye catching prints.
Diving deeper into sustainability I asked Nina more about her thoughts on sustainability, she expressed that in this day and age designers must be sustainable or they simply will not last. The waste of clothes is killing out planet. While I was shadowing Nina she recommended me one of her favourite books, “Fashionopolis”. I have truly enjoyed reading it and it has taught me some very interesting things about the fashion world. There is a lot of corruption and greed that surrounds fashion and the production of clothes these days. That is why being able to sit down and talk to Nina was such a pleasure and a lovely experience.
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Fashion and Travel 